What does this really mean?
Fact: 1st position on Google get you 32.58% of all organic traffic. Thats 18 times more than 9th position. Higher rankings mean more traffic, more conversions and consequently more revenue. Below are the key elements of SEO:
Keyword Selection
Keywords are the words and phrases that Internet users type into search box of a search engine, such as Google, to find what websites that match what are looking for. Search volume can range from thousands to single figures.
Best Keywords
- Describe your business and industry
- Describe your service area if you only sell locally
- Describe your products and benefits
Best Keywords
- Describe the topics of content that your website contains
- Describe what a prospective customer is thinking when they look for your products or services
On Page SEO
An ideal web page that is Google friendly should be hyper-relevant to a specific topic (usually a product or single object)to ensure that Google recognises immediately what the page is about
Google friendly
- Include subject in title tag
- Include subject in URL
- Include subject in image alt text
Google Friendly
- Specify subject several times throughout text content
- Provide unique content about a given subject
- Contain relevant internal links
Content Updates
Adding new content to your website is a key ingredient in improving your ranking in Google. Googleplaces a high priority on this activity as they can see that your website is provideing new and hopefully interesting content for your visitors. There are four main ways to add content
Content Update
- New pages
- New blog posts
- New case studies
New Content
- New testimonials
- All new content needs to be SEO optimised with keywords, relevant URL's and meta descriptions
- Regular content addition will improve rankings
Backlink Building
Backlinks are links that are directed towards your website. Also knows as Inbound links, these are one of the strongest indications of the popularity or importance of that website from a Search Engine’s perspective, especially Google.
Backlinks
- A search engine considers the content of the sites to determine the quality of a link.
- When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site
New Content
- If inbound links are found on sites with unrelated content, they are considered less relevant.
- Avoid black hat link building techniques as they will be punished by Google
- Look for quality backlinks in your own industry and/or sector
How can we improve your SEO?
Keyword Selection
We provide in-depth keyword analysis to build traffic from your target market
On Page SEO
We review and advise on how to make your site content Google friendly
Content Provision
We provide SEO optimised content for pages, blogs and case studies
Link Building
We provide backlinking services to build your rankings within Google search
"The best place to hide a dead body is the 2nd page of Google"
— Brian Dean
