Google PPC? Paid Social Media ads? SEO?
This all depends on the type of industry you are in and your target market. Lets have a look at these in more detail
Google PPC
How Does It Work
You pay Google to have them list ads for your site at the top and right of the organic search listings.
Budget Limits
Once your entire budget has been spent, Google stops running your ads until you replenish your fund to avoid overspending
The Payment Process
When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your set budget.
Different Types
There are several different types of Google Ads, including: Search Ads, Local Search Ads, Display Ads, and Remarketing.
Paid Social Media
Facebook Instagram
Define your target market based on basic demographics, location, interests, and build lookalike audiences
For the B2B marketplace choose your target market, segmenting by company, job title, skills, demographics, and much more.
Remarketing
Remarketing Ads are shown to people who have visited your business’s website or mobile app in the past.
Convert
Remarketing Ads can help to encourage conversions, research shows by up to 20%
Reconnect
Remarketing can help you reconnect with visitors who have shown interest in your products or services in the past
Track
A remarketing program will allow you to track certain pages on your website like abandoned carts
Organic SEO
Keyword Selection
Choose keywords that are relevant to your business and are search volume heavy
Google Friendly
Your pages, posts, URLs and meta descriptions and all the content needs to be configured and google friendly
Content Update
You need to update content on a regular basis, ie new pages, blog posts, case studies etc
Backlink Building
You need to have a backlink building strategy in place, as backlinks are a major ranking factor
why use Paid Advertising?
Generate Leads
Generate regular leads and enquiries for your business, products and services from your target markets
Build Awareness
PPC ads help you take an awareness-building message right to your target audience for new products
Stay Competitive
Buy visibility for those keywords that your larger competitors may be targeting organically can help you stay ahead
Not For Profits
Not for profit organisations sometimes do not have the resources but Google offers free in kind grants
“64% of people click on Google ads when they are looking to buy an item online.”
— Wordstream
