Google PPC? Paid Social Media ads? SEO?

This all depends on the type of industry you are in and your target market. Lets have a look at these in more detail

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Google PPC

How Does It Work

You pay Google to have them list ads for your site at the top and right of the organic search listings.

Budget Limits

Once your entire budget has been spent, Google stops running your ads until you replenish your fund to avoid overspending

The Payment Process

When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your set budget.

Different Types

There are several different types of Google Ads, including: Search Ads, Local Search Ads, Display Ads, and Remarketing.

Paid Social Media

Facebook Instagram

Define your target market based on basic demographics, location, interests, and build lookalike audiences


For the B2B marketplace choose your target market, segmenting by company, job title, skills, demographics, and much more.

remarketing seo


Remarketing Ads are shown to people who have visited your business’s website or mobile app in the past.


Remarketing Ads can help to encourage conversions, research shows by up to 20%


Remarketing can help you reconnect with visitors who have shown interest in your products or services in the past


A remarketing program will allow you to track certain pages on your website like abandoned carts

Organic SEO

Keyword Selection

Choose keywords that are relevant to your business and are search volume heavy

Google Friendly

Your pages, posts, URLs and meta descriptions and all the content  needs to be configured and google friendly

Content Update

You need to update content on a regular basis, ie new pages, blog posts, case studies etc

Backlink Building

You need to have a backlink building strategy in place, as backlinks are a major ranking factor

why use Paid Advertising?

Generate Leads

Generate regular leads and enquiries for your business, products and services from your target markets

Build Awareness

PPC ads help you take an awareness-building message right to your target audience for new products

Stay Competitive

Buy visibility for those keywords that your larger competitors may be targeting organically can help you stay ahead

Not For Profits

Not for profit organisations sometimes do not have the resources but Google offers free in kind grants

“64% of people click on Google ads when they are looking to buy an item online.”

— Wordstream